An excellent read, with well written descriptions of how ineffective treatments can seem to work, and how smart people can believe that they do. Recently released in the US, so pick one up if you are interested.
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Bartimaeus is a small animal veterinarian in practice in the southwest. He has a skeptical interest in veterinary complementary and alternative medicine and the influence of faith-based beliefs on science, medicine and politics. When not working or pursuing skeptical activities, he can be found in remote areas of the woods with his dogs.